From Farm To Fabric

Sportscraft is proud to champion Australian Merino wool through its partnership with Woolmark—a collaboration that has spanned over 60 years. As part of this commitment, we recently filmed on location at a farm in Gunning, NSW—capturing firsthand the passion, innovation, and sustainability driving the future of wool. This deep-rooted connection to craftsmanship, responsibility, and legacy is embodied by growers like Campbell Basnett.

My grandfather bought the farm in 1966,” he says. “It’s been Merino country ever since.” With an average micron of 15.5 to 16, Campbell’s superfine Merino wool is prized globally for its softness, sustainability, and performance. “Wool is a natural alternative to synthetics,” he says. “It breathes, lasts longer, and it’s renewable.”

Sustainability is central to the way Campbell farms—from carefully managing grazing pressure to investing in genetic improvement. “It’s about balance—looking after the land, improving the sheep, and keeping an eye on the future.”

The farm is a family operation, with Campbell, his wife, and their three daughters all involved. “There’s something really special about raising your kids on the land,” he says. “It teaches you patience, resilience— and you get to do it together.”

Through its six-decade partnership with Woolmark, Sportscraft continues to support Australian Merino wool and growers like Campbell—celebrating the craftsmanship and tradition that make this premium fibre an essential part of modern life.