The Denim Fit Guide

Every season, we source the very best fabrics and washes to create beautifully soft, durable and timeless denim styles. Designed for versatility and ease of wear, here, we talk through our favourite denim styles and what makes them the most-loved jeans in every wardrobe.

FIT

Shaped in a modern straight leg with a mid to high-rise for style that is a bit more refined. Forming to the body, this staple is ultra-versatile and perfect for rotating throughout the week.


FABRICATION

Cut in a soft denim fabrication with innovative Lycra technology that retains its shape. Meaning that fit you fell in love with stays that way without any compromise.


COLOURS

MID WASH
DEEP INDIGO
PUTTY


WHY YOU LOVE IT

"We love Lari’s slightly higher rise which flatters the waistline and the full-length slim leg which elongates and lengthens."

FIT

Our favourite straight-leg jean with traditional 5-pocket styling and a time-honoured mid-rise ideal for every weekend or casual wardrobe.


FABRICATION

Made from a high-quality stretch cotton with reinforcement stitching to ensure longevity. A considered fabric blend of style and comfort that always feels good and looks straight-up amazing.


COLOURS

MID WASH
INDIGO
BLACK
BLUE WASH


WHY YOU LOVE IT

"I confidently buy these jeans as the cut suits my shape and height (tall and above average weight). The denim is of good quality so they always look great and wear well."

FIT

Classic 5-pocket styling in a high-waist, skinny leg design with brushed metal hardware. Constructed for a timeless appearance that promises to flatter.


FABRICATION

Made from a premium Turkey denim in a deep rich wash with stretch for comfort. Durable, extremely easy wearing and pairs perfectly with everything.


COLOURS

MID WASH
DARK WASH
BLACK


WHY YOU LOVE IT

"Plenty of stretch and comfort, love the high waist. I have one of each colour"

FIT

The fit of the moment in a mid rise, tapered leg with a cropped length and signature 5-pocket styling. Modern yet timeless, this denim style will be the perennial staple in your wardrobe for seasons to come.


FABRICATION

Rendered in a premium cotton blend with elastane technology for beautiful body sculpting and an ease that lasts.


COLOURS

LIGHT WASH
IVORY


WHY YOU LOVE IT

"With a slightly cropped, tapered leg Jill is the perfect transeasonal jean. Try half tucking a shirt or lightweight knit into her waistline for a flattering, on-trend look.."