The Craft of Sport
Sportscraft is honoured to be the official supplier of the 2024 Australian Olympic Team Opening Ceremony and Formal Uniforms for the ninth time.
Australian owned and designed since 1914, Sportscraft apparel is created for the active Australian lifestyle. The spirit of the brand was described by our founder as “activity, adventure, the pulse of life and the land of promise.” Today, the brand retains its founding principles, mirroring the ethos of the Olympics – a celebration of dedication and perseverance.
In the year leading to the upcoming Olympics, Sportscraft is launching The Craft of Sport. The campaign pays homage to the excellence of Olympians at the top of their game, while appreciating the craftmanship of the iconic apparel label. The Craft of Sport features three previous Olympic athletes, Rugby 7s player Henry Hutchison, swimmer Se-Bom Lee, and table tennis player Michelle Bromley, who outline what the Olympic uniform means to them.
Se-Bom Lee
After starting swimming at the age of six, Se-Bom Lee quickly rose through the ranks in Sydney, collecting multiple medals before he first competed in Tokyo 2020.
On the left, Se-Bom is wearing our Gordons Item Jacket in Brown, Supersoft Tee in White and Tapered Smith Chino in Malt. Below, he is wearing our Supersoft Striped Tee in White and Classic Short in Lagoon.
"WEARING THE OLYMPIC BLAZER, TO ME, REPRESENTS ALL MY FRIENDS AND FAMILY, AND ALL THE STEPS I’VE TAKEN IN MY JOURNEY TO REPRESENT AUSTRALIA."
Michelle Bromley
Michelle Bromley is an Australian table tennis player who competed in the 2020 Summer Olympics, and will compete again for Paris 2024.
On the right, Michelle is wearing our Adelyn Linen Blazer in Terracotta, Lauren Long Cardi in Navy and Nili Wide Leg Jean in Ivory. Below, she is wearing our Pescara Pique Polo in Blue and Rosa Linen Short in White.
"FOR ME, WEARING THE OLYMPIC BLAZER IS THE CULMINATION OF 20 YEARS OF HARD WORK ... I CAN’T WAIT TO JOIN THE TEAM AND EVERYONE’S WEARING THE SAME THING. YOU JUST FEEL AS ONE. FOR AUSTRALIA."
Henry Hutchison
Henry Hutchison represents Australia in rugby sevens. He competed at the 2016 Summer Olympics and was a member of the Australian men’s rugby sevens squad at the Tokyo 2020 Olympics.
On the left, he is seen here wearing our Clavelli Item Jacket in Navy, Nick Crew Knit in Bluestone and Tapered Bedford Jean in Sand. Below, he is wearing our Lecce Print Polo in Navy and Classic Chino Short in Airforce Blue.
"WEARING THE OLYMPIC BLAZER MEANS RESPONSIBILITY ... I REMEMBER WATCHING OLYMPIANS PROVE THEMSELVES ON THE INTERNATIONAL STAGE, AND NOW THAT’S OUR JOB, TO DO THE SAME FOR THE YOUNG GENERATION OF AUSTRALIA."
