Sportscraft X Airseed
As part of our commitment to reducing our impact, Sportscraft is supporting the planting of 20,000 AirSeed pods. These pods contain a biodiverse range of trees, shrubs and grasses that will become part of the rich, diverse Australian landscape.
As an iconic Australian lifestyle brand, Sportscraft believes in protecting the beautiful country we live and work on. We’re inspired by the great outdoors and recognise the Traditional Owners, raw fibre producers and conservationists that protect the land. It’s important that we make ethical fashion, and that we care for the environment with long-term impact in mind; the same way we design our clothes.
To achieve this, we’re focused on making better material choices, looking after the people and ecosystems that touch our clothes, and bringing you the premium level of quality Sportscraft is renowned for. We believe that ethical clothing brands have the power to make real change.



Part of our long-term sustainability goals include our partnership with AirSeed.
AirSeed is a fast-growing environmental restoration company that combines specialised tree-planting drones with proprietary seed pod biotechnology to accelerate global-scale reforestation. Their mission is to restore lost biodiversity at scale. AirSeed drones can each plant up to 40,000 seed pods a day, access remote, hazardous and inaccessible areas and GPS tag every seed pod planted. Their solution is approximately 25x faster and 80% more cost-effective than manual planting methods. Planting trees at scale is vital to tackling the climate crisis and reaching net-zero emission targets. This means that our collaboration has the unique ability to both slow the damage to the earth and heal what’s already been done.

Our partnership with AirSeed is a natural extension of our commitment to using natural fibres, and the work we are doing to responsibly source materials.
One of the benefactors of AirSeed’s mission is Will Jardine. A fifth-generation cattle farmer from southern New South Wales, Will believes in finding new ways to tackle climate change. He says, “You’ve got to view it as your brief time on earth to look after a patch of land that your forefathers had. I’m just a custodian, trying to improve the land and hand it to the next generation in better condition.”
Sportscraft’s partnership with AirSeed is part of our wider plan to reduce environmental impact: reducing the waste and emissions of our packaging; measuring our company’s carbon emissions; creating quality product that lasts; and doing our part to protect the Australian landscape.



Our partnership with Airseed is part of our We Believe sustainability goals.