Australian Winter Olympics Uniform Reveal

We’re proud to announce that Sportscraft is the official supplier to the Milano Cortina 2026 Australian Winter Olympic Team - continuing our tradition of designing uniforms that celebrate Australian spirit and craftsmanship. For over 110 years, Sportscraft has been part of Australian life, proudly Australian designed and owned. Dressing the athletes who carry our flag onto the world stage is an incredible honour. Their determination, optimism, and heart inspire families and young Australians.

Our goal was to create uniforms that make athletes feel proud, comfortable, and deeply connected to this defining moment in their journey. Every detail was considered - from the storytelling within the lining, featuring the names of every Australian who has competed at the Winter Olympic Games, to the balance of modern style and craftsmanship that represents both sport and national pride.

Working closely with 2026 Australian Winter Olympic Team Chef de Mission, Alisa Camplin, we took inspiration from her vision of a structured white blazer, a nod to the power suit, blending strength, confidence, and effortless Australian cool.

At Sportscraft, sport is in our DNA, and this moment is one we’re honoured to share. Join us as we celebrate our Australian athletes - their courage, their journey, and the enduring spirit that unites us all.